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This week Secretary of State Hillary Rodham Clinton announced the launch of Walk A Mile, a global, online ACTIVation platform to promote fitness and tolerance.

Inspired by the 2012 Hours Against Hate campaign and the 2012 London Olympic Games, the program uses technology to bring to life the old saying “Don’t judge someone until you’ve walked a mile in their shoes.

Powered by SoFit Mobile’s interactive smart-phone application, 2012 Hours Against Hate / Walk A Mile allows people to organize across borders, support global tolerance, be a part of the Olympic spirit, and take action in their communities. Participants will partner virtually with people in different cities and countries and pledge to walk miles together to stop hate.

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2012 Hours Against Hate was developed and launched by the Department of State’s Special Envoy to Monitor and Combat Anti-Semitism Hannah Rosenthal and Special Representative to Muslim Communities Farah Pandith.

The campaign is intended to stop bigotry and promote pluralism and respect across lines of culture, religion, tradition, class, disability, gender, and orientation. Using social media, the initiative asks young people to pledge an hour or more of their time to help someone who does not look, live, or pray like them.

2012 Hours Against Hate highlights the Obama Administration’s commitment to stimulating and unleashing the potential of young people to change the world for the better. As Secretary Clinton said, “More and more, I see communities and people turning their backs on old boundaries and barriers, and finding new ways to bridge divides. That’s the idea behind the 2012 Hours Against Hate campaign.”

The London Olympic Committee adopted 2012 Hours as one of its “Inspired Programme” tolerance campaigns for the 2012 Olympic and Paralympic Games. The International Olympic Truce Committee has also specially recognized 2012 Hours. That’s all good news for the project because the Olympic partnership has singular potential to motivate people in every corner of the world.



Plus, Transcendental Music and Rock-It Media have teamed up with the 2012 Hours Against Hate / Walk A Mile campaign to involve musicians, celebrities, and artists. Dave Stewart will release the campaign’s theme song, Man To Man, Woman To Woman, a duet with Jihae, on July 24th at a concert at London’s Hospital Club.  Surprise guests will also perform, and the concert will be available via live stream to all who download the Walk A Mile app.

For more information about 2012 Hours Against Hate / Walk A Mile, please go to www.2012walkamile.com or www.facebook.com/2012walkamile. Hate is hate … even if it’s taught at home or in school, and even if it’s directed at folks you think you dislike. Stop. Use your head. Use your feet. Walk a mile.